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But the hype cycle is even better for tech buyers who need to know what buzzword bingo they're about to receive from vendors. Gartner Disclaimer: Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Now the hype cycle report from Gartner is always good for debate. Gartner Hype Cycle for Artificial Intelligence, 2020, Svetlana Sicular, Shubhangi Vashisth, 27 July 2020. The Gartner Hype Cycle shows how new ideas emerge from research labs and, driven by marketing excess. Nonfungible tokens (NFT) have 2 to 5 years before plateauing after hitting a "trough of disillusionment" and active metadata management, composable applications and generative AI are in the same camp, according to Gartner's 2021 Hype Cycle for Emerging Technologies. Artificial intelligence - is the hype cycle over For almost 20 years, Big Data, artificial intelligence (AI) and machine learning have been promoted as the way forward, with AI one of four strands in the governments Industrial Strategy.